For people with celiac disease, gluten sensitivity, or those who choose to avoid gluten for other health reasons, pizza has traditionally been off the menu. At Freshslice, we believe that dietary restrictions shouldn't mean missing out on one of life's great pleasures – delicious pizza shared with friends and family.
That's why we made it our mission to develop a gluten-free crust that doesn't just "pass" as a substitute, but actually delivers a genuine pizza experience that everyone can enjoy. Today, we're sharing the journey of how our gluten-free crust came to be.
Understanding the Challenge
Creating a truly satisfying gluten-free pizza crust is one of the most challenging feats in food development. Gluten provides the elasticity and structure that gives traditional pizza dough its characteristic chew and rise. Without it, many gluten-free options end up dense, crumbly, or flavorless.
The common complaints we heard about existing gluten-free pizzas:
- Too dry or cracker-like
- Strange aftertaste from alternative flours
- Inability to hold toppings properly
- Texture that feels nothing like "real" pizza
- High price for inferior experience
We knew we needed to address all these issues if we wanted to create a gluten-free option that lived up to the Freshslice standard.
Did you know? About 1 in 100 Canadians has celiac disease, but many more experience non-celiac gluten sensitivity or choose gluten-free options for other health reasons.
The Development Process
Our product development team spent over 18 months testing different flour blends, hydration levels, fermentation times, and baking techniques. This wasn't just about creating something gluten-free – it was about creating something genuinely delicious that happened to be gluten-free.
Finding the Right Flour Blend
We tested dozens of flour combinations before finding our winning formula. Our proprietary blend includes:
- Rice flour – providing a neutral base
- Tapioca starch – adding elasticity and chew
- Potato starch – contributing moisture retention
- Sorghum flour – adding depth of flavor and nutrition
- Psyllium husk – creating structure and binding
Each component plays a crucial role in mimicking the functions that gluten performs in traditional dough. The ratio of these ingredients was fine-tuned through hundreds of test batches until we achieved the texture and flavor profile we were looking for.
The Hydration Factor
One of the biggest challenges with gluten-free baking is moisture management. Too little water creates a dry, crumbly product; too much results in a gummy texture. We discovered that our gluten-free dough required a significantly different hydration level than our traditional dough, as well as a unique resting period to allow the flours to properly absorb the moisture.
Pre-baking Innovation
A key breakthrough came when we developed our two-stage baking process. We pre-bake the gluten-free crust briefly before adding toppings, which ensures:
- A properly developed structure that can support toppings
- A crisp exterior with a tender interior
- Even cooking throughout the crust
Addressing Cross-Contamination
For those with celiac disease, even tiny amounts of gluten can cause serious health issues. We take this extremely seriously and have implemented strict protocols to minimize cross-contamination risks:
- Separate preparation areas for gluten-free items
- Dedicated tools and utensils marked for gluten-free use only
- Specialized training for all staff members
- Regular testing of our gluten-free products
While we take these precautions, our kitchens do handle wheat products, so we always recommend that those with severe celiac disease discuss their individual risk tolerance with their healthcare provider.
The Taste Test Challenge
Before launching our gluten-free crust, we conducted extensive blind taste tests with three groups:
- People with celiac disease or gluten sensitivity who hadn't had "real" pizza in years
- Regular pizza consumers with no dietary restrictions
- Professional food critics and chefs
The results exceeded our expectations:
- 91% of gluten-sensitive tasters said it was the best gluten-free pizza they'd ever tried
- 72% of regular pizza consumers rated it as "very good" or "excellent" compared to traditional pizza
- Several tasters without dietary restrictions couldn't definitively identify which was the gluten-free option
Nutritional Considerations
We wanted our gluten-free crust to be not just safe and delicious, but also nutritionally sound. Many gluten-free products on the market are actually less nutritious than their wheat-based counterparts, being higher in calories and lower in fiber and nutrients.
Our development team worked to ensure our gluten-free crust provides:
- Similar calorie content to our traditional crust
- Added fiber through carefully selected ingredients
- No artificial preservatives or additives
- Balanced macronutrient profile
Customer Feedback
Since introducing our gluten-free crust, the response has been overwhelming. Some of the feedback we've received:
"I was diagnosed with celiac 6 years ago and haven't had a decent pizza since. I actually cried when I tasted your gluten-free crust. Thank you for giving me back pizza night with my family." – Michelle K.
"My son has celiac disease, and for the first time, we can order from the same pizza place that everyone else enjoys. He doesn't feel 'different' anymore at birthday parties." – James T.
"I'm not even gluten-free, but I sometimes order your GF crust because I like the taste! Never thought I'd say that about a gluten-free product." – Sarah M.
Looking Forward
Our gluten-free journey doesn't end here. We continue to refine our recipe and processes based on customer feedback and emerging research in gluten-free baking. We're also exploring additional options for those with other dietary restrictions, including dairy-free cheese alternatives that maintain the same quality standards.
At Freshslice, we believe that everyone deserves great pizza. Our gluten-free crust represents our commitment to making that belief a reality for as many people as possible.
Try Our Gluten-Free Crust
Available at all Freshslice locations – select "Gluten-Free Crust" when customizing your pizza online or in-store.
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